ShopSM

Position: Senior Manager - OPERATIONS

Overview of Key Responsibilities

• Sales Management

  • Implemented dynamic pricing strategies and flash sales, resulting in a 20% increase in daily sales.

  • Launched targeted product bundling and cross-selling campaigns, driving a 15% uplift in average order value.

  • Introduced campaigns in support of the placed loyalty programs and personalized discounts for repeat customers, boosting customer retention by 30%.

  • Partnered with key marketplaces for exclusive deals and promotions, increasing overall platform visibility.

    
    

• Marketing Strategy & Community Engagement

  • Led digital marketing campaigns, including email marketing, paid ads, and social media, increasing traffic by 40% and conversions by 25%.

  • Launched community-driven initiatives, such as parenting webinars, product review contests, and social media challenges, increasing engagement by 30%.

  • Developed influencer partnerships and collaborated with online parenting communities to enhance brand awareness.

    
    

• Merchandising & Inventory Management

  • Introduced new brands and expanded product offerings, boosting category growth by 18%.

  • Coordinated closely with suppliers and consignors, improving stock availability and maintaining optimal inventory levels, reducing stockout rates by 15%.

  • Improved sell-through rates by 20% through effective inventory planning and merchandising strategies.

    
    

• Logistics & Fulfillment:

  • Streamlined supply chain and vendor management, reducing delivery time by 10% and logistics costs by 8%.

    
    

• Budget & Financial Management

  • Managed the division's budget, cutting operational costs by 15% while maintaining high service quality.

    
    

• Analytics

  • Utilized performance data to optimize product listings and marketing campaigns, leading to a 25% improvement in ROI.

  • Analyzed customer behavior trends to refine sales strategies and forecast demand, resulting in 10% more accurate inventory planning.

  • Generated comprehensive reports on sales, traffic, and campaign performance to guide decision-making and enhance future strategies.

• E-Commerce Platforms: Shopify, Shopee, Lazada